“Poets don’t invent new words, and musicians don’t invent new notes, yet their work reassembles the known and turns it into something fresh and original.” Writes Nadia Lakhdari, VP of Content and Event Program at C2-MTL. She continues: “Creativity means seeing the world and its possibilities in a new way, making connections between thoughts and ideas that at first glance do not appear to be related, and above all, having the guts and the drive to bring these discordant ideas to life.
” Dubbed “a business conference, but different,” C2-MTL addresses how commerce and creativity can team up to redefine business. Curated by international creative agency Sid Lee, in collaboration with founding partner Cirque du Soleil and content partner Fast Company, C2-MTL will unfold in a Montreal innovation village designed specifically for the occasion, May 21 – 23, 2013. The three-day event assembles multimedia conferences by internationally acclaimed speakers, engaging exhibitions, interactive installations, collaborative workshops, a creativity boot camp, parties, and even Lolë Yoga meet-ups!
Lyne St-Roch, the Lolë’s ambassador who will be leading Montreal’s Lolë White Yoga Sessions this summer, will be taking a creative approach to yoga. Throughout C2’s breaks, Lyne will be leading participants through a yoga practice like they’ve never experienced before. Forget downward dog! Event participants will be encouraged to keep their suits and trendy outfits on and discover a whole new way to zen. Sold? Get 10%OFF your ticket to C2 by purchasing it on the special lolë c2 page. See you there!